It’s illogical to sell one specific item because we all know people are different. Some people like berries, some people like citrus fruits. Some people are short, others are tall.
Yet, the diet and fitness industry gets away with selling us a single ideal per gender – a tall, muscular, chiseled and well portioned man, coupled with a slender, yet muscular, yet still distinctly feminine woman. And they make billions of dollars a year on the mere fact that the majority of the population is physically incapable of achieving the image they’re selling.
If you sell an unreachable image, customers will never stop buying. If we all looked perfect, why would we buy powders and pills and capsules and workout programs? There’s no money in the achievement; there’s money in the chase.
So no, you don’t need a makeover. Healthy eating and exercise do yield a wonderful breadth of benefits, like increased energy, deeper sleep, higher dopamine and serotonin levels, better focus and cognitive function, improved digestive health, and the list continues. But being healthy looks different on every. single. person. Be you, and be healthy if you choose – but don’t let clever marketing and photoshop make the choice for you.