entrepreneur

If it Don’t Make Dollars, it Don’t Make Sense.

Let’s keep it real: businesses are designed to make money. Sure, there’s childhood dreams, life-long aspirations, passion, talent and love involved – but the purpose is positive cash flow. The whole idea is to make money in a different way.

Dreams & passion aside, we all need income to survive. To pay bills, keep a roof over our heads and food on the table. We don’t always like to talk about it, but it’s true.

When you start a business, the scariest leap is the financial one. Will this business make enough money for my life? Will I go into debt? Will I lose everything?

We were lucky that our business was pretty cheap to start. We had cleaning supplies, our real estate licenses, some software and a shared laptop in a one-bedroom apartment. That was it. As the business started to take shape, though, we constantly came up to the same obstacle:

This would be great for our business, but does it make financial sense to do so?

The answer to this question popped up as a lyric from one of our favorite groups: if it don’t make dollars, it don’t make sense. If it doesn’t work, it doesn’t work.

We wanted so many things: a luxe office space, all organic, locally made cleaning products, sustainable/fair trade cotton linens, and a third person to help us out.

We settled for a new laptop, a cheap desk from Walmart, and generic cleaning products/linens from amazon. It was what made financial sense at the time, and it was absolutely the right choice.

Two years later, we’re moving into a beautiful three-bedroom home so we can have a proper office. We’re still working towards our third person, but for now, we’ve started contracting out the cleanings and laundry work, so we can focus on accounting and growth.

It’s what makes dollars and sense, where we are right now. And that’s what has empowered our business to grow and improve without putting us into debt.

So keep in mind – if it doesn’t make dollars, it doesn’t make sense. You have to put YOU and YOUR business first. Before all the partnerships, collaborations, and shiny, attractive services you can’t quite afford yet. It doesn’t mean you have to give up on what you really want – it just means that you have to take your time to get there.

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entrepreneur

Saying No to Customers

As small business owners, we love our clients. After all, they’re what keep us in business! It’s deeply important to us that our customers are happy, but it’s also equally important that we don’t allow them to push us around.

Let me be clear: most customers are wonderful people, and we’ve made some great friendships along our journey. And of course, we are always happy to fix mistakes and improve our services. But, as most of us know, not every person is easy – or possible – to please.

In the beginning, we had a really tough time dealing with difficult customers and outlandish requests. We’d freak out and panic because we want to do a great job and ensure all of our customers are happy. Now that we have some time and experience under our belts, however, we don’t break a sweat when we come across a tough client, because we’ve learned some valuable lessons along the way.

You Can’t Please Everyone

You could create the most delicious/original/unique/beautiful service or product, and someone out there will not like it. In fact, someone out there will hate it.

People come with their own tastes, expectations, needs, wants, and issues, and you cannot possibly meet all of them. And even if you did, someone out there will still not like it – still – because they are having a bad day.

It’s (Usually) Not About You

When a customer overreacts to a small issue – like cilantro as a garnish, or a wrinkled pillowcase – it is usually not really about the issue. It’s about something else.

When people overreact, the problem at hand is likely the latest cherry on top of a bad day, week, month, year, or even life. It’s not the core of the problem, it’s just the latest straw.

So, don’t take it personally. It’s not about you, your product/service, or your business. All you can do is do your best and handle the situation as best you can. Which brings us to our next point:

Do Not Escalate. Ever.

Since the issue is usually not really about the actual issue – or you, or your business – there is no sense in participating in whatever madness is going on. Do not escalate, ever.

We’ve come across a handful of people that pop up now and again. They are analytical, critical, and angry, and they are – get this – looking for an argument. They are actively searching for the opportunity to yell at someone, and we do our best to ensure it’s not us.

These types of customers are easy to spot, because they blow up over a small problem (or an imaginary one) and are often disarmed when we stay calm, logical, and helpful. We’ve come up with a magical power-sentence to disarm anyone that comes in too hot:

“I understand that you would like [their complaint/request], but unfortunately we cannot [logical reason why not], and [reiterate that that their demand will not be met]. We apologize for any inconvenience and appreciate your understanding.”

That is our de-escalation secret sauce, and it hasn’t failed us yet.

Offer a Baby-Compromise

In the harsh world of internet reviews, sometimes you have to give in a little – even if it’s unjustified and unfair. Keep in mind that you have to do the best for your business, and it’s pivotal to put your pride aside when you need to.

We like to offer baby-compromises. They’re often easier and more cost-effective than spending hours on the phone or stressing about the impending bad review. A baby-compromise is just that – a very, very small compromise, in which you give the disgruntled customer just enough for them to move on.

This could be refunding one night of someone’s stay, or comping one small item off of someone’s check. And no, they usually don’t deserve it – but you also don’t deserve to run yourself into the ground trying to reason with someone who is unreasonable.

Remember: all you can do is do your best, and that may occasionally mean giving in. More importantly, saying No gives you the time, space and energy to better serve your customer base. Saying No can free up the time you need to launch a new product, polish up your service, or dust off some marketing materials to grow – baby compromises & all.

Running

Yoga for Neck & Back Injuries

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As a runner, I’ve learned the hard way that stretching & recovery play just as important as a role in training as the actual runs. What we do after & between each run is equally as curcial (if not more) than the days we hit the road, trail, or treadmill.

Thanks to running, I’ve fallen in love with yoga. I actually look forward to it now on my days off and later in the day on my long runs – it stretches me out and eases the pain that takes over if I don’t sprawl out on my mat. Especially since I surf, too, which is far from easy on my back, most of my aches and pains are in the neck/back/oblique area.

These are my three favorite, easy-peasy, go-to videos for stretching out my neck & back. They alleviate the tension & pressure that build up from all my activities and help me start the day feeling energized, refreshed, & zenned out.

I usually do them in this order (the last one’s the most difficult) and they take around 45 minutes all together.

What are your favorite yoga routines for post-run recovery?

Running, Veg/Vegan

PSA: Instagram is Not Real

How often do you see photos like this on Instagram? Big booty, tight waist, strong arms – but is it real? As someone that’s been hardcore into fitness for 5+ years, I couldn’t understand these images that  kept appearing on my feed – until I played around in front of the mirror and realized its just posing. Booty popped, an awkward twist in the waist, good lighting and a little bit of dehydration and BAM – insta-model approved.

I didn’t grow up in the age of Instagram, so I worry so much about the women and girls that see these images and believe they’re real life. I would never stand, sit, pose, squat or appear this way in person,  so while the photo is me, it is not TRUE TO LIFE. In simple terms, it’s not real.

Instagram can be a great place to showcase and normalize all kinds of bodies, which is why I personally choose to show photos of mine. But when you’re scrolling through your feed and come across an image that seems unachievable, keep these key points in mind:

1.      No two bodies are the same. Even if you eat, sleep, and train exactly like the girl in the picture, it is physically impossible for you to achieve the exact same results because of your (and her) unique size, shape, genes, body composition and metabolism.

2.      These images are often the result of perfect lighting, careful posing, angles, retouching, and even photoshop – not perfect people.

3.      Most of these people are professional models/bodybuilders/personal trainers, whose job is to be fit and look the part. You wouldn’t compare your ability to cook to that of a professional chef, right? So you can’t compare your body to someone who’s full time job is fitness.

4.      Most of these images are selling something. They are carefully curated to represent an ideal that’s unlikely (or impossible) to achieve in order to promote the protein powder/leggings/detox tea/personal training services being offered.

5.      Instagram is a highlight real. It does not, and cannot, depict real life.

6.      Everyone can physically, mentally, and emotionally benefit from exercise, regardless of their weight, size, shape, age, gender, ability, etc. Do not let the images on Instagram deter you from doing something great for you and your body, if that’s what you chose.

7.      Let me repeat it one more time: fitness is for and benefits EVERY BODY.

Okay, rant over.

 

Travel

5 Keys to Happy, Healthy Travel

Whether your flight is early, late, short or long, it takes a lot out of us. Every time i see a plane land at the airport, it unleashes a hoard of tired, hungry, cranky, and dehydrated zombie-like humans that look effing miserable. If you’re trying to sustain a healthy lifestyle, flying can be even more daunting.

I’ve done my fair share of travel, and standby travel at that – so I’ve learned a lot of lessons the hard way. These 5 steps are easy, cheap, and help you stay happy and healthy no matter where you’re headed to.

1. BYOB

I know this one seems obvious, but it’s sooo easy to forget to byob when it’s 5am and you’re headed to the airport. Plus, airlines seem to barely even hand out water these days. I bring a full water and chug it on the way through security, then fill it back up and sip on that sizzard throughout the flight.

2. Bring Electrolytes

Not only do I bring a water bottle, I also bring an empty shaker bottle with an electrolyte packet to drink. Depending on how long the flight is, you might want to bring more than one. My personal rule is one packet per 5 hours of flight.

3. Snacks on SNACKS

Back in the good ole days, the airlines used to feed you. While they’re forced to feed you on international flights, you’re lucky if you get more than a packet of five mini-pretzels and 4 oz of water flying domestic. So, I keep myself stacked with items that won’t get taken away at security. My faves are fruits, veggies, hummus packs, Lara bars, protein packets, and nuts. I would not recommend bringing any nut butter – mine always gets taken away. Sad.

4. Melatonin is LIFE

I used to have the hardest time sleeping on planes, but was scared to take any sleep aid because most of them give me terrifying nightmares. Which, naturally, I don’t want to experience in the air.

However, personally, melatonin is my bestie during times of travel. On a 12-hour flight to china, I spaced them out so nicely that I slept for eight beautiful hours straight. For long flights, I like to take two 3-5mg tablets at first, and then take 1 every 4 or 5 hours as the flight goes on.

5. Bring a Book/Journal/Planner

I’m not sure why, but traveling – even en route – brings about a lot of clarity. There’s been many, many times when my electronics die or I’ve exhausted my playlists or the movie selection is lame (or not free) and I’ve wished I brought a damn book. Flights are a great place to plan out your day/week/trip/life, or catch up on a great book. BRING IT ALL.

Uncategorized

The Body Positive Athlete

A friend asked me how you can be body positive and an athlete at the same time. It’s a great question, because I don’t think the two have to be mutually exclusive. In fact, they can go hand in hand, if that’s what you’re about! All you need are these key points:

✨all bodies are worthy or respect & love

✨athletic ability & health can’t be judged by appearance

✨athleticism and health doesn’t make anyone superior to another

✨movement should come from a place of joy, not punishment or sacrament

✨bodies are beautiful and capable of so much!

That’s literally it! Shifting to a body positive mindset allowed me to actually enjoy the activities I love – soccer, running, hiking, swimming. It disconnected me from the ingrained need to “work off” my food/weight and brought me back to a place of fun.

Lifting, spiritual

You Don’t Need a Makeover: Food Freedom Friday


You don’t need a makeover.
Yep, you read that right – no matter your weight, size, shape, gender or age, you DON’T need a makeover. The fitness/diet industry does. 


Imagine if you had a store that sold a single size of clothing – or offered a single, specified entree – or if Jamba Juice offered ONE smoothie?

It’s illogical to sell one specific item because we all know people are different. Some people like berries, some people like citrus fruits. Some people are short, others are tall. 

Yet, the diet and fitness industry gets away with selling us a single ideal per gender – a tall, muscular, chiseled and well portioned man, coupled with a slender, yet muscular, yet still distinctly feminine woman. And they make billions of dollars a year on the mere fact that the majority of the population is physically incapable of achieving the image they’re selling.


If you sell an unreachable image, customers will never stop buying. If we all looked perfect, why would we buy powders and pills and capsules and workout programs? There’s no money in the achievement; there’s money in the chase. 

So no, you don’t need a makeover. Healthy eating and exercise do yield a wonderful breadth of benefits, like increased energy, deeper sleep, higher dopamine and serotonin levels, better focus and cognitive function, improved digestive health, and the list continues. But being healthy looks different on every. single. person. Be you, and be healthy if you choose – but don’t let clever marketing and photoshop make the choice for you.